Win the map pack
The top-three local results get the calls. I optimize your profile and pages to land you there for your trade and towns.
Local SEO for contractors & trades
SEO for contractors who want the phone to ring.
Local SEO built for trades across Ontario — roofers, concrete, electricians, landscapers, HVAC. I get you ranking for "[your trade] near me" and into the Google map pack, where homeowners actually pick who to call.
Where trades actually get found
Homeowners don't scroll. They tap the map.
When someone needs a contractor, they search "concrete near me" or "electrician [their town]" and call one of the first three businesses in the Google map pack. If you're not there, it doesn't matter how good your work is — they never see you.
Contractor SEO is about owning that moment: a fully optimized Google Business Profile, a fast website targeting your trades and service area, steady reviews, and consistent local listings. That's what pushes a trade into the top results where the calls happen.
Having worked construction myself, I focus on the searches that bring paying jobs — not vanity keywords that look nice in a report.
What's included
- Google Business Profile setup & optimization
- Local map-pack & "near me" targeting
- Service-area & trade keyword strategy
- On-page SEO for every service you offer
- Fast site / Core Web Vitals fixes
- Reviews system to build trust & ranking
- Local citations & consistent listings
- Plain-English reporting on what's working
Trades I help rank
Built around how your trade gets hired.
Rank for real searches
"Concrete contractor near me," "roofer Stratford," "HVAC Kitchener" — the terms that turn into booked jobs.
Build review trust
Steady 5-star reviews lift both your ranking and your close rate. I set up the system so asking is effortless.
SEO by trade
Specialized SEO for your specific trade.
Every trade gets hired differently, so I tune the keywords, pages, and Google Business Profile to how your customers actually search. I do local SEO for:
SEO for concrete contractors
SEO for excavation contractors
SEO for roofers
SEO for fence & deck installers
SEO for foundation repair
SEO for HVAC companies
SEO for tile & stone installers
SEO for insulation contractors
SEO for demolition contractors
SEO for carpenters
SEO for landscapers
SEO for electricians & plumbers
Don't see your trade? It works the same way for any contractor — ask me and I'll build a free demo showing how you'd rank.
What actually moves rankings
The four things Google looks at for contractors.
Local SEO for trades isn't magic, and it isn't about stuffing keywords into a page. For a contractor, four things do most of the work. Get them right and you'll outrank competitors who've been around longer.
1. Your Google Business Profile. The right primary category, every service listed, accurate service areas, real photos added regularly, and your hours kept current. This is what puts you in the map pack.
2. Service pages for each job. A page about “roof replacement” ranks for roof replacement. A page that says “we do roofing, siding, eavestroughs and more” ranks for nothing in particular.
3. Reviews. Not just the number — how recent they are, whether they mention the job and the town, and whether you reply. A steady trickle beats a burst of twenty and then nothing.
4. Local mentions and links. Consistent listings in directories, your chamber of commerce, supplier “find an installer” pages and local sponsorships all tell Google you're a real business in that area.
Where most contractors fall short
- Wrong or missing Google Business Profile category
- No photos added in months
- One page trying to rank for every service
- Reviews that stopped coming two years ago
- Different phone numbers or addresses on different sites
- No list of service towns anywhere
Do it yourself
Free SEO wins you can do this week.
You don't have to hire anyone to start. These take an evening or two, cost nothing, and make a real difference — especially if your competitors haven't done them either.
If you'd rather hand it off, I do all of this as part of every contractor site and SEO plan.
Your checklist
- Fill out every field in your Google Business Profile
- Add 10 photos of real jobs, then a few more every month
- Text your last 10 happy customers a direct review link
- Reply to every review, good or bad, mentioning the job
- Make your name, phone and address identical everywhere online
- Ask your suppliers to list you on their “find an installer” page
Honest timelines
What contractor SEO looks like month by month.
- 01
Month 1
Fix the foundation: Google Business Profile, service pages, site speed and listings. You may see small map-pack gains already.
- 02
Months 2–3
Google starts trusting the changes. Rankings for less competitive towns and services climb first.
- 03
Months 3–6
Reviews and content add up. Competitive searches like “[trade] near me” in bigger towns start moving.
- 04
Ongoing
Keep adding photos, reviews and the occasional new page. Contractors who keep at it pull further ahead every season.
Owning vs. renting leads
Stop paying for every lead.
Lead sites and directories charge you for every homeowner they send — and often send the same lead to three of your competitors. That money is gone the moment you stop paying.
Ranking on Google works the other way. Once your site and profile are in the top results, the calls keep coming without a fee per lead. Most contractors I talk to are better off putting that lead budget into their own site and Google presence.
SEO mistakes to avoid
- Using a virtual office address — it can get your profile suspended
- Buying fake reviews — Google removes them and may penalize you
- Stuffing town names into every sentence
- Paying for “guaranteed page one” packages
- Copying service text from another contractor’s site
Related
Pair SEO with the right site.
Go deeper
Related services.
FAQ
Contractor SEO, answered honestly.
It's local SEO aimed at how trades get hired: ranking for searches like "concrete contractor near me" or "roofer Stratford", showing up in the Google map pack, and turning that visibility into calls and quote requests.
Contractors live or die on local and "near me" searches, Google Business Profile, and reviews — not national keywords. I focus on your service area, your trades, and the map pack, which is where homeowners actually find and pick a contractor.
Not always. If your site is reasonably fast and fixable, I'll optimize what you have. If it's slow or dated, a clean rebuild usually ranks faster — I'll tell you honestly which is the better spend.
Map-pack and on-page gains can show in weeks; competitive local rankings build over a few months as reviews, listings, and content add up. No one can honestly promise instant page-one — anyone who does is guessing.
Lead sites can fill gaps, but you pay for every lead and often share it with competitors. Ranking on Google builds something you own. Many contractors use both at first, then cut back on paid leads as their own rankings grow.
Yes. Set up your Google Business Profile as a service-area business, list the towns you cover, and give your most important towns their own pages on your website. That's how contractors rank across a whole region.
Photos definitely do. Profiles with regular, real job photos get more calls and clicks. Posts help a little and keep your profile looking active. Both take a few minutes a month.
It depends on your trade, your towns and how much competition you have. I give you a flat quote after looking at where you stand now. For website costs, try the website cost calculator for a ballpark.
Get your free demo
Want to show up when homeowners search?
Tell me your trade and service area, and I'll come back with an honest local-SEO plan and a flat price — usually within one business day.