It's a fair question. You've been running your business on word-of-mouth for years. You're busy. You're not sure a website is worth the money. Maybe you've even got a Facebook page and figured that's enough.

Here's my honest take — as someone who builds websites for a living, and who genuinely tries not to sell people things they don't need.

The Short Answer

Yes. If you want customers you don't already know to find you — you need a website. Not because it's 2025 and everyone says so, but because of how people actually search for local businesses.

What People Do When They Need Something

They Google it. Not Facebook, not Instagram, not a directory — Google. "Roofer near me." "Plumber Stratford Ontario." "Landscaping Milverton." And what shows up is either a Google Business Profile (which you can have without a website) or a website.

Here's the thing though: a Google Business Profile without a website has a trust problem. When someone clicks through and there's no website, a surprising number of people bounce. A website — even a simple one — signals that you're a real, established business.

When You Might Be Fine Without One

If 100% of your work comes from repeat customers and personal referrals, and you're as busy as you want to be, a website might genuinely not move the needle for you. Some trades are like this.

But if you want to grow, or you want a pipeline that doesn't depend entirely on who you know — you need to be findable online.

What a Good Website Actually Does

The Bottom Line

A website is the foundation everything else sits on. Your Google Business Profile links to it. Your SEO depends on it. Your social media points to it. Without it, you're always one step behind the competitors who have one.

Want to see what yours could look like? I build a free demo before you commit to anything. Let's talk.